hello@blumyfriends.com
Blumy Friends
Empowering Emotional Intelligence & Resilience in Children Through Story, AI & Virtual Reality
"Where Emotions Bloom."
Meet Blumy Friends
Blumy Friends is a next-generation emotional wellness ecosystem—designed to help children understand feelings, build resilience, and thrive.
Set on Blumy Street, a diverse group of characters face real-world emotional and neurodivergent challenges—from ADHD and dyslexia to grief and anxiety—and grow stronger together through friendship, curiosity, and courage.
Children see themselves reflected in the stories, connect with their AI-powered “Listening Friend,” and build emotional intelligence through a multimodal system:
Illustrated Books
Bring the Blumy Friends to life through beautifully crafted storybooks
Interactive App
Discover fun, immersive activities to nurture emotional intelligence
VR & Smart Glasses
Enhance the experience with optional virtual and augmented reality
Created by a world-class team with clinical, neurodivergent, and longevity expertise, Blumy Friends is more than a platform—it’s a movement to make every child feel seen, safe, and strong.
The Problem
Today's children are overwhelmed:
  • 1 in 5 experience anxiety or depression by age 15.
  • 20%+ are neurodivergent (ADHD, autism, dyslexia, etc.).
  • Parents & schools lack engaging tools to support emotional and cognitive development.
  • Later in life, many struggle to manage their thoughts, feelings, jobs, and relationships — issues rooted in unmet emotional needs during childhood.
Market Needs:
  • Accessible emotional literacy tools that help children understand and express their feelings.
  • Safe, calming environments (both physical and digital) that support self-regulation and resilience.
  • Integrated wellbeing and neurodivergent learning solutions that meet kids where they are.
  • At-home support systems for parents and caregivers to nurture emotional growth between sessions and school hours.
  • Relatable characters and stories that help children feel seen, understood, and inspired to grow.
Our Solution:
Where Emotions Bloom into Confidence
Blumy Friends is a next-generation emotional wellness platform. Designed for neurodivergent children aged 5–12.
We combine story, science, and technology together. Kids understand emotions, build resilience, and thrive everywhere.
  • Emotional Awareness: Building vocabulary, empathy, and literacy
  • Neurodivergent Learning: E.g. Dyslexia, ADHD, autism support
  • Resilience, Wellbeing & Self-Esteem: Science-backed tools and rituals building confidence and calm
Blumy Friends Offering - A 5-Part Ecosystem for Emotional Growth
1 - Illustrated Book (Series)
8 characters. 8 emotional journeys.
Each story is inspired by real-life experiences of neurodivergent children — from dyslexia and ADHD to grief, sensory overload, and identity struggles.
These illustrated books build emotional literacy by:
  • Helping children see themselves in characters with both superpowers and struggles.
  • Offering gentle language for difficult emotions, building vocabulary and confidence.
  • Creating moments of recognition, so children feel less alone in what they're experiencing.
  • Including QR codes that link to app and VR activities for continued engagement beyond the page.
2 - AI-Powered App
A personalized emotional coach and wellness toolkit for your child.
The app adapts to each child's responses, offering:
  • Daily emotional check-ins through their chosen "Listening Friend" avatar.
  • Mindfulness and breathwork routines for calming the nervous system.
  • Gamified rituals for gratitude, movement, nutrition, and sleep — backed by longevity science.
  • Emotion journals with color-coded reflections to build awareness and self-regulation.
  • Affirmation coaching to nurture confidence, self-belief, and a growth mindset.
💡 Parents receive gentle, non-invasive insights through the caregiver dashboard — promoting connection without surveillance.
3 - School Integration
Plug-and-play learning that builds empathy, emotional intelligence, and community. Blumy Kids can be used in classrooms as:
  • A discussion starter — students reflect on character decisions, offer advice, and share perspectives.
  • An SEL (Social-Emotional Learning) tool — aligned with core emotional learning goals like empathy, resilience, and perspective-taking.
  • A peer-connection tool — kids learn they're not alone, and grow through shared experience.
  • Teacher support — turnkey activities, reflective prompts, and emotional tracking allow teachers to better support students without added prep time.
🎓 Ideal for inclusive classrooms, neurodivergent support, and DEI-aligned emotional learning.
Blumy Friends Offering - A 5-Part Ecosystem for Emotional Growth
4 - Optional VR Add-On
Immersive emotional regulation tools and learning environments.
For children who respond best to multisensory input, Blumy’s VR offers:
  • Guided breathwork & nature-based calm spaces that support nervous system regulation.
  • Symbolic self-reflection rooms where kids build tools like their “Circle of Trust” or “Anchor of Courage.”
  • Phonics-based learning rooms using movement, sound, and gamified literacy (inspired by Orton-Gillingham and GraphoLearn).
  • Eating and nutrition education for positive habit formation
🌟 Especially powerful for children with ADHD, anxiety, dyslexia, and sensory sensitivities.
5 -"Smart Glasses" Add-On
  • Emotion-Aware Wearable: Tracks facial muscles, heart rate, and emotional state in real time.
  • Adaptive Coaching: Blumy responds with personalized breathwork, stories, or movement based on live emotional feedback.
  • Privacy-First Insights: Generates gentle, non-intrusive reports for parents and teachers.
  • VR Alternative: A lightweight, sensory-friendly option for emotion-aware learning without full VR.
Vision & Mission
Our Vision
To become the leading emotional wellness platform for all children — especially those who are neurodivergent.
We combine storytelling, science, and AI to help children understand emotions, build resilience, and develop healthy lifelong habits.
Our Mission
To revolutionize how Gen Alpha experiences emotional growth through our hybrid ecosystem.
We integrate books, AI coaching, and immersive technology that scales across homes, schools, and clinical settings globally.
Market Opportunity
$404B
Global EdTech
by 2025
$61B
Children's Wellness & Mental Health
by 2026
$19B
VR in Education
by 2027
The Founders
Nataly Martinelli
Harvard-trained, Brazilian-born clinical psychologist, virtual reality (VR) therapy pioneer, and author of Phobia – Facing with Courage, Nataly brings over a decade of experience advancing emotional wellness through science, storytelling, and innovation. Diagnosed with dyslexia and multiple sclerosis, Nataly’s work is deeply personal—shaped by her own journey of resilience and neurodivergent insight.
She specializes in CBT, EMDR, and the therapeutic use of Virtual Reality for anxiety and trauma. As co-founder of a mental health tech startup, she helped develop immersive tools to support emotional healing. Her work has reached international audiences through nearly 200 media features, talks, and clinical trainings.
With degrees and certifications from Harvard Medical School, Birkbeck, University of London, and leading cognitive science institutions, Nataly’s integrative approach combines psychological rigor with tech-enabled compassion.
At Blumy Friends, she’s leading the charge to reimagine emotional support for children—creating safe, neuroaffirmative spaces where every feeling is valid, and every child is empowered to thrive.
Claudia von Boeselager, BBs., MSc.
Neurodivergent serial entrepreneur, longevity and brain health expert, and mother of two—including a daughter with diagnosed dyslexia, ADHD, and autism.
Born in New York with German-Irish roots, Claudia has lived in 9 countries and brings a deeply global, human-centered lens to innovation.
A former Goldman Sachs investment banker turned longevity and peak performance expert, she is the host of the top-rated Longevity & Lifestyle Podcast and has reversed her biological age by 17 years.
As a trained peak performance coach and functional health strategist, Claudia brings expertise in emotional resilience, longevity and neuroscience-backed well-being, and systems-level strategy to the founding team of Blumy Friends.
Her mission at Blumy Friends: to empower the next generation with the tools she wishes she had growing up — tools that now help her children thrive.
Nora Al Angari
Saudi-born creative technologist, AI innovator, and founder of NSW Labs. Nora is a pioneer in inclusive AI-powered storytelling and virtual human design. She created Reem Bot, the UK’s first AI fashion editor, which sparked national media attention and a global dialogue on creativity and technology.
With a deep focus on neurodivergent accessibility, she has developed patented generative art tools to support creative expression for autistic children and led digital storytelling projects showcased in Times Square, Art Basel, and NFT London.
Her background includes work with UNICEF, Saudi Arabia’s Ministry of Communications, and large-scale AI engagement campaigns. Nora brings cutting-edge product strategy, IP development, and emotional intelligence in tech to the Blumy Friends founding team—bridging art, empathy, and AI.
We’re also assembling a world-class advisory board of pioneers in neuroscience, education, child psychology, AI, and storytelling — united by a mission to redefine the emotional future of children everywhere.
Meet the 8 Blumy Friends Characters
Meet the Blumy Friends — a vibrant group of friends from Blumy Street, where diverse children come together to play, grow, and go on emotional adventures that help them better understand themselves and each other.
Mayra - 6 years old, Latina heritage
The Creative Dreamer. Born in the U.S. to Brazilian and Argentine parents, Mayra speaks Portuguese, Spanish, and English. She has dyslexia and epilepsy, but expresses her vibrant inner world through imagination and movement. A glowing sketchpad symbolizes her emotional creativity.
Tao - 8 years old, Taiwanese heritage
The Quiet Explorer. Tao carries the quiet weight of high expectations — excelling in academics, chess, and music. Behind his calm gaze and noise-canceling headphones is a boy navigating social anxiety and the pressure to be perfect.
Yara - 9 years old, Middle Eastern heritage
The Steady Star. A wheelchair-using girl with soulful eyes and a glowing lantern by her side. Yara’s deep empathy and artistic spirit shine through her sadness and longing to be truly seen.
Lila - 10 years old
The Colorful Heart. Bursting with energy and emotion, Lila rides emotional waves with fierce intensity. With ADHD and a sensitive heart, she hides her fears behind wild curls, mismatched socks, and a contagious spark.
Meet the 8 Blumy Friends Characters
Meet the Blumy Friends — a vibrant group of friends from Blumy Street, where diverse children come together to play, grow, and go on emotional adventures that help them better understand themselves and each other.
Leo - 11 years old, British/Jamaican heritage
The Quiet Flame. Leo’s strength is quiet but steady. Raised by his grandparents, he hides deep emotional wounds behind politeness and silence. A small glowing treasure chest near him holds the feelings he can’t say aloud.
Kai - 12 years old, Mixed Pacific Islander/White heritage
The Brave Spark. Calm and grounded, Kai is a pillar of quiet strength after the loss of his mother. Through martial arts and movement, he transforms grief into purpose, barefoot on glowing sand.
Benny - 14 years old, French/Canadian Heritage
The Joyful Light. Benny brings warmth and humor to every room, but beneath his brightness lies body shame, emotional eating, and a longing to be accepted. A cracked mirror reflecting a crown symbolizes the strength he doesn’t yet see.
Annabel - 15 years old,
The Golden Performer. On stage, she dazzles. Inside, Annabel quietly struggles with perfectionism, performance pressure, and the fear of not being enough. Dance is her escape — and her way to feel alive.
How It Works
BOOK + APP + VR/GLASSES = An Integrated Emotional Learning Journey
Book & Activity Journal
Beautifully illustrated stories with QR-linked emotional activities in app and VR
AI App Companion
Kids interact with their AI companion for check-ins, journaling, and wellness habits with parent/caregiver dashboard
VR or SMART GLASSES
Unlock immersive breathwork spaces, literacy tools, and calming rituals
Bonus: Emotional insights for parents and therapists (privacy-respecting).
Scientific Foundations
Emotional Intelligence
Empathy-building tools, reflective journaling, and identity-safe storytelling
Wellbeing
Longevity-based health habits for growing brains
Neurodivergence Support
Based on latest neuroaffirmative science
Dyslexia Support
Orton-Gillingham method, GraphoLearn AI
Resilience & Focus
CBT + trauma-informed practices
Mindfulness
Breathwork & routines grounded science
Wellbeing Toolkit (AI + App + Book)
Children earn rewards by building emotional awareness and healthy habits.
Breathwork + mindfulness tools
Gratitude & mood tracking
Nutrition & hydration rituals
Movement-based focus resets
Sleep coaching with gamified bedtime routines
Positive affirmations coaching
Relationships coaching
Sound Healing
Join the Emotional Wellness Revolution
We're building a movement where every child — especially those who feel different — grows up seen, supported, and emotionally strong.
Pioneering Solution
Blumy Friends is the first emotional wellness ecosystem, especially for neurodivergent children, powered by AI, storytelling, and immersive tech.
Partner With Us
Back a future-proof solution. Lead the next wave of EdTech innovation. Be part of something meaningful.
Create Impact
Let's build this together. Join the movement. Shape the future. Bloom the world.
🌐 blumyfriends.com | 📩 hello@blumyfriends.com